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New Bay Bridge span on road to being icon,[url=http://duveticajacketssalejp.albirank.net/][b]ダウンジャケットduvetica[/b][/url]
The soaring white tower designed to be a signature for the East Bay hasn't even begun to rise from the waters off Yerba Buena Island. But the new span of the Bay Bridge already is becoming an icon.
An Oakland auto dealership recently began using an artist's rendering of the single-tower suspension span as part of its promotional efforts, putting an image of the bridge at twilight on the temporary paper license plates it slaps on five makes of new cars.
And the image could garner even more national and international exposure.
The Golden State Warriors basketball team,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカサイズ[/b][/url], often maligned for not identifying its hometown of Oakland in its name, is considering a new uniform design that would incorporate a sketch of the span,[url=http://duveticajacketsonlinejp.halod.com/][b]デュベティカ店舗[/b][/url], much like the classic "The City" uniforms with an image of the Golden Gate Bridge that the team sported as the San Francisco Warriors.
"It's a great branding opportunity for Oakland," said , the San Francisco architect who designed the single-tower span and has spoken with the Warriors. "It gives (Oakland) a gateway,[url=http://duveticadownjackets.halod.com/][b]ダウンジャケットduvetica[/b][/url], and at night,[url=http://duveticaonline.halod.com/][b]ダウンジャケットduvetica[/b][/url], it's going to be spectacular."
The bridge's burgeoning status as a Bay Area landmark bolsters former Oakland Mayor 's stance that the new Bay Bridge should be more than a long,[url=http://duveticajacketsjp.gengfl.com/][b]デュベチカ専売店[/b][/url], soulless concrete viaduct. Brown,[url=http://duveticajacketssalejp.halod.com/][b]ダウンジャケットレディース[/b][/url], now state attorney general, has been derided by some for insisting on a signature span for the bridge and blamed for slowing its construction and increasing its cost.
"I wanted an even more dramatic bridge," he said.
Brown said he's not surprised that businesses want to associate themselves with the bridge, which is the first of its kind to be built with a single tower. During the debate over the bridge design,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベチカ通販[/b][/url], Brown argued that Oakland and the East Bay deserved a span they could point to,[url=http://duveticajacketsmenonsalejp.halod.com/][b]ダウンジャケットメンズ[/b][/url], or speed across,[url=http://duveticaonline.halod.com/][b]デュベティカダウンジャケット[/b][/url], with pride. The popularity of the yet-to-be-finished bridge,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベティカ店舗[/b][/url], he said,[url=http://duveticajacketsmenjp.albirank.net/][b]ダウンジャケットレディース[/b][/url], proves that the public agrees.
"Icons come about because of people with vision,[url=http://duveticaonline.halod.com/][b]ダウンジャケットメンズ[/b][/url]," he said. "It's unfortunate that pencil-pushers,[url=http://duveticajacketsoutletjp.albirank.net/][b]デュベティカダウンジャケット[/b][/url], bureaucrats and political yahoos don't understand quality and try to block quality to save a few bucks."
The cost of building the East Bay's signature span is $1.04 billion. Part of that is paid for by a toll increase that went into effect in 1998 after then-Gov. 's plan for a simple concrete ramp was rejected by the Bay Area. The toll went from $1 to $2,[url=http://duveticajacketsoutletjp.albirank.net/][b]デュベチカ通販[/b][/url], an increase that was supposed to last for a few years,[url=http://duveticajacketsonlinejp.halod.com/][b]デュベティカダウンジャケット[/b][/url], then 35 years and then was made permanent. Another dollar eventually was added to cover cost overruns and delays of a program to strengthen or replace all of the state's toll bridges,[url=http://duveticajacketsmenjp.albirank.net/][b]デュベティカ店舗[/b][/url], including building the new eastern span.
Construction of the new span is scheduled for completion in 2013. And while use of the image seems to be gaining traction, the car dealership using it would not return calls requesting an interview.
The Golden State Warriors also declined to comment on plans to incorporate the new Bay Bridge tower into their logo or uniforms. But MacDonald said he spoke with a Warriors official who expressed interest in using the bridge's new image. Its popular "The City" jerseys, worn from 1962 to 1971, used a silhouette of the Golden Gate Bridge.
"They said that was the best-selling uniform ever,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ偽物[/b][/url]," MacDonald said, "so they wanted to duplicate it with the Bay Bridge."
"More and more cities are looking for an image for branding purposes,[url=http://duveticajacketsmenonsalejp.halod.com/][b]デュベティカダウンジャケット[/b][/url]," he said. "The beauty of bridges is that they are designed to last 100 years or longer."
, spokesman for the ,[url=http://discount2013duveticajackets.webmium.com/][b]デュベティカ店舗[/b][/url], expect the new Bay Bridge tower to capture more attention as it begins to rise. Temporary towers soon will rise on Yerba Buena Island and the bay. They'll hold girders that support the steel bridge deck while the bridge tower is erected and the steel suspension cable slung over the tower and beneath the deck.
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