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Digital ad display recognizes you
La - Otherwise this could happen: You stay in front of a digital advertising display at a mall and suddenly an advertisement appears touting makeup, then one for shoes and then one for butter pecan ice cream.
It appears to know you are a woman inside your late 20s and, in fact,[link widoczny dla zalogowanych], it will. bar owners in Chicago last month started using facial recognition, along with mounted cameras,[link widoczny dla zalogowanych], to keep tabs on the male/female ratio and age mixes of the crowds. Patrons planning a particular date can use mobile apps to get a real-time check of the venue's vibe.
"This helps people avoid those hit-or-miss nights," said , 27,[link widoczny dla zalogowanych], co-founder from the SceneTap company that makes the app.
The commercial applying facial recognition are in contrast to people getting used by law enforcement to identify specific individuals. Companies, a minimum of at this time, mostly just want to pinpoint a demographic based on age and gender to tailor their ads.
But even this facial recognition-lite alarms privacy advocates, given that it could greatly popularize and expand use of the technology.
Intel Corp., making such software, said it's widely adaptable.
"You can put this technology into kiosks, vending machines,[link widoczny dla zalogowanych], digital signs," said ,[link widoczny dla zalogowanych], director of retail marketing for Intel's embedded and communications group. "It's likely to be a much more common part of the next few years."
The technology works by digitally measuring the distance between your eyes,[link widoczny dla zalogowanych], the width from the nose,[link widoczny dla zalogowanych], along a jaw line along with other data points. or Britain. If a woman in her 50s walks by and stops,[link widoczny dla zalogowanych], 60 % from the shoes displayed will be for women in her own age group, while the other 40 % is a random sprinkling of other goods.
Privacy advocates worry the technology is a more method for companies to quietly gather data about people without their permission or even knowledge.
The nonprofit said the use of facial recognition has the potential to violate civil liberties and also to give governments an excessive amount of power.
"What when the government starts compiling a database of everybody who turns up to protests?" asked , executive director of the group. "There are so many First Amendment and human rights concerns. It is a slippery slope.
"When you consider facial recognition,[link widoczny dla zalogowanych], you need to ask the questions, 'Why could it be being done?' 'Who could it be being carried out to?' 'How is the fact that information used?' and 'What could it be associated with?'"
, co-owner of Joe's Bar in Chicago,[link widoczny dla zalogowanych], said many customers were excited about the SceneTap app that gave them the demographics from the crowd within the bar on a night, but were clueless that facial recognition technology managed to get possible.
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