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Joe Martin
[url=http://www.shewyne.com/woolrichoutlet.html]woolrich sito ufficiale[/url] Submitted 2013-04-23 16:46:50 Anyone who debates whether long copy is better than short copy doesn't understand the sales process that well...or copywriting at all for that matter. Length isn't what matters when it comes to writing good copy, what matters is whether or not the reading of the [url=http://www.diecastlinks.co.uk]hollister outlet[/url] copy ends in a sale. This has absolutely nothing to do with how long the copy is, it has [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] to do with how the copy is structured. If you want to sell products, you need a strategy from start to finish.
Otherwise, the customer is going to either get lost, bored or confused and [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] walk away. The strategy which you use to sell your product will determine the structure of your sales copy, and as long as you focus on this, you need not worry about length. I mean who sits down and says: "I'm going to write a 200 page book." or "I'm going to shoot a movie [url=http://www.tsxrmzfzhb.org/E_GuestBook.asp]louboutin[/url] that's 90 minutes long." No one but a fool, that's who. Instead, they come up with a storyline or an idea and they create the movie, the book or the song according to that. In other words, they follow a strategy from start to finish, and the length is born out of the structure created [url=http://www.teatrodeoro.com/hollisterde.php]hollister[/url] by that strategy. So let's look at a good selling strategy which will provide the structure for all of your sales writing...
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To give you an example of what I'm talking about here, let me share the structure which I use to create sales pieces:
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6. Action: If you've done your job well up to this point, writing your call to action ought to be easy. A good call to action does three things: tells the customer exactly what you want them to do, reminds them why they need to do it and tells them what is going to happen as soon as they do.
Conclusion
As you can see, [url=http://www.fibmilano.it]woolrich[/url] the above structure is based on a strategy to get the customer's attention, connect with them, present a solution, give them logical justification to purchase and make them an offer that they can't refuse. If this is done right, they'll be ready to take action and the sale will be made. So don't sweat the length of your sales letter. Instead, have a plan from start to finish which is directed towards achieving the only goal that matters in copywriting: making the sale.