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At one point in time, a consumer interested in a product or service would have turned to the phone book and scoured the Yellow Pages for words related to what they were searching for. Search engines work in a similar fashion, and consumers are going to go for the entry that is closest and most reliable to the search. With this knowledge, search engines are programmed to produce results with a perfect match to the searched phrase.
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A search engine emulates the person with the Yellow Pages. It takes the search query and matches it with a domain name, then returns that as the first result. This is a lot simpler than using the Yellow Pages.
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