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Nearly 20 years ago,[url=http://duveticaouterwear.webmium.com/][b]Duvetica Down Jackets For Women sale online store[/b][/url], teenage dimwits Wayne and Garth (Mike Myers and Dana Carvey) brilliantly skewered product placement in Wayne's World as a slick TV executive (Rob Lowe) tried to sell them on the benefits of sponsorship for their public-access cable show.
or no, I will not bow to any sponsor,[url=http://duveticasale.albirank.net/][b]http://duveticasale.albirank.net/[/b][/url], deadpanned Wayne,[url=http://parajumperssalecanada.albirank.net/][b]http://parajumperssalecanada.albirank.net/[/b][/url], grinning as he took a slice out of a Pizza Hut box. He then condemned out while he munched Doritos, took Nuprin for a sudden headache and praised choice of a new generation while holding up a Pepsi can.
The tongue-in-cheek sequence, which ironically boosted business for the spoofed products, achieved in a minute what it takes Morgan Spurlock 88 to accomplish in his entertaining but less-than-
revelatory The Greatest Movie Ever Sold,[url=http://monclerjackenonlinech.albirank.net/][b]Moncler Günstig Moncler Jacken Günstig Moncler Weste Billig Österreich[/b][/url], opening today in Victoria at the Cineplex Odeon.
The as Spurlock terms it, is actually titled POM Wonderful Presents The Greatest Movie Ever Sold, since the pomegrante juice company paid $1 million for rights. It's one of more than 20 sponsors,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica jackets aliaoutlet outlet[/b][/url], including Ban deodorant, JetBlue, Mini Cooper and Sheetz convenience stores,[url=http://giuseppezanottidiscountshoes.webmium.com/][b]giuseppe zanotti boots Giuseppe Zanotti Design Online Store[/b][/url], whose products are shamelessly plugged in exchange for their funding of the $1.5-million meta movie from the filmmaker who survived a McDonald's fast-food diet to make 2004's Super Size Me.
While ostensibly being brought to you by these sponsors and more including, hilariously,[url=http://giuseppezanottioutlet.webmium.com/][b]discount Giuseppe Zanotti outlet Fast Free Shipping Free Returns[/b][/url], Mane n' Tail equine shampoo Spurlock's latest movie stunt is meant to be a so-called exposÃ© of product placement and how resistance to its power is futile.
Spurlock is such an irreverent and endearing prankster that The Greatest Movie Ever Sold is comically captivating as he takes us into Madison Avenue boardrooms to try to persuade corporate types to invest in a film that for the most part ridicules them.
And you can be sure history will repeat itself since as with Wayne's World darned if their products won't remain in your consciousness after the closing credits roll on the movie Spurlock is plugging everywhere he can,[url=http://giuseppezanottioutlet.webmium.com/][b]discount Giuseppe Zanotti outlet Free Shipping[/b][/url].
There's no denying he became a master of self-promotion when he risked being super-sized to death in his McDocumentary,[url=http://parajumpersjacketonline.webmium.com/][b]http://parajumpersjacketonline.webmium.com/[/b][/url].
Indeed, it's ironic that Spurlock himself is as ( is how one consultant describes him) as some of the wares he pitches with amusing transparency in his merry indictment of product placement. Ironically, his inventive documentary also happens to be one of the most egregious examples of screen branding since last year's shill-fest Iron Man 2.
With Spurlock as the onscreen pitchman for his movie's concept, his film works best when he lets his camera capture the bewilderment, shrewdness,[url=http://monclerjackasverige.albirank.net/][b]http://monclerjackasverige.albirank.net/[/b][/url], arrogance or self-delusion of movie marketers,[url=http://giuseppezanottioutlet.webmium.com/][b]http://giuseppezanottioutlet.webmium.com/[/b][/url], executives and others he tries to persuade to participate or seek input from, including a who claims to be able to tell how advertising affects your brain.
The problem is we're not learning much that's new. Corporations will pay big bucks to have their products favourably featured in movies? Wow. Screenplays can be tweaked to showcase a brand,[url=http://woolrichdeutschland.albirank.net/][b]http://woolrichdeutschland.albirank.net/[/b][/url], like Wilson the volleyball in Cast Away? Imagine that!
We get it that advertising is pervasive except perhaps,[url=http://woolrichswedense.albirank.net/][b]woolrich arctic parka sweden outlet woolrich online shop sweden göteborg[/b][/url], as noted in the film, in Brazil's Sao Paulo, where outdoor advertising is banned. marketing firm that provides free satellite service and TV sets to needy schools on the condition students watch a certain number of shows with commercials,[url=http://monclerdownjacketsoutlet.albirank.net/][b]Cheap Moncler Down Jackets For Men moncler coats outlet on sale[/b][/url], is a disturbing entity. Does Spurlock not realize this is old news?
As amiable and transparent as Spurlock is, he shoehorns in so many familiar examples of product placement you'll feel you've seen much of it before. What's indisputable is that the practice of inserting brand-name products onto screens is nothing new.
A classic example was in the 1932 Marx Brothers comedy Horse Feathers, when Groucho Marx handed Thelma Todd a certain sweet candy when she fell off a canoe and asked him to throw her a saver. Heck, there's even a vintage Flintstones spot where Fred and Barney are seen lighting up Winston cigarettes,[url=http://duveticaaustraliaoutlet.halod.com/][b]duvetica jackets aliaoutlet[/b][/url], the cartoon series' sponsor.
It's not for nothing Apple laptops proliferate on movie screens. And how about these examples from the product placement Hall of Shame? Sandra Bullock's Taco Bell references in Demolition Man; Will Smith saying vintage 2004 as he reveals his sneakers in I, Robot; Adam Sandler's gratuitous plugs for Subway in Happy Gilmore; AOL in You've Got Mail; FedEx in Cast Away; Harold and Kumar Go to White Castle (enough said); or the Martian Child kid who only likes to eat Lucky Charms.相关的主题文章：

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