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I. Position Your Product In the BLASTTM marketing system, positioning is the most critical element to consider when putting together your marketing plan. It involves creating the image and identity in the minds of your customers each time they experience your product and building the infrastructure around it to support it. In product positioning, there are two basic focuses: Offering what the customer wants with the most profitable market opportunity and taken actions to differentiate product from that of their competition in such a way that customers will develop a preference for your product over the competition. When you put the right product at the right price and in front of the right customer, you have mastered positioning. The goal of any marketing plan is to create a strategy that [url=http://www.lcdmo.com/hollister.php]hollister france[/url] will boost your profits including a persuasive message targeted towards your customer and a promise that your product actually delivers - this statement will become your brand promise.
-For example: Fed Ex, "When it simply has to get there overnight" Domino's Pizza "Pizza in 30 minutes or less"
II. Tap into your Mastermind Group Information is one of the most powerful assets a person can posses and having the ability to leverage other people's information is exponentially better. To help define your marketing plan, tap into your brain trust for ideas, market and competitive perspectives. In a mastermind group, each group member will come with different experiences, perspectives and ideas that will most likely be your next big money making idea. Having the ability [url=http://www.mnfruit.com/doudounemoncler.php]moncler pas cher[/url] to brainstorm and be creative with a group of people all focused on helping you solve a problem is one of the biggest benefits you will experience from a mastermind group. The powerful result of a mastermind group is that there is a synergy of energy, excitement and idea sharing that participants bring to the group therefore raising the bar by challenging and encouraging other members to create and implement their goals.
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IV. Create a Simple Plan Now that you have given some thought to what you want your product to represent, identify your target market and tested your product to see what works and what doesn't, it is now to [url=http://www.mxitcms.com/abercrombie/]abercrombie milano[/url] sit down and draft your marketing plan. So many business owners get stuck at this point either thinking they don't need a plan or are intimidated about creating one. Every business, both [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie soldes[/url] small and large, will benefit greatly from a well thought out planning process and a key component to every success business is a good marketin g plan that answers the basic questions: who, what, why, where, when an how much. Creating a marketing plan is critical component to on-going success and is not something [url=http://www.lcdmo.com/hollister.php]hollister pas cher[/url] that should be ignored. This plan does not have to be comprehensive. It can [url=http://www.mnfruit.com/louboutinpascher.php]louboutin pas cher[/url] be a simple plan that addresses the following:
Your overall market
Your specific niche
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Your brand promise
Your competition
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Your pricing model
Your marketing budget
Your marketing activities
Your marketing calendar of events
Your success measures
V. Track Results A successful marketing plan is tracked and measured. In order to measure your performance and determine if your plan is successful, you must identify how you will be measuring the success of your plan. Some examples: Return on investment (how much did I spend vs. how much I got back; Returned coupons, web hits, open clicks, Increased calls? How will you define a successful marketing activity? What is the result you are looking for?
©Kellie D'Andrea & Associates
Kellie D'Andrea is the creator of the BLAST system and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] marketing and branding techniques that actually work. Find out the 23 Common Mistakes Most Entrepreneurs make with a FREE report offered at .

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