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Jimmy Fallon and Ford team up with Twitter users to create Super Bowl ad,[link widoczny dla zalogowanych]
According to Bloomberg today,[link widoczny dla zalogowanych], Ford is preparing a huge marketing campaign to bring back the life of their Lincoln brand. The new marketing campaign will be using Twitter to play a major role in their efforts. Ford has employed Jimmy Fallon to write their first Super Bowl ad. The ad will be based around tweets.
Steer the Script is a website providing the details on this promotion. Jimmy Fallon is going to take tweets and turn it into a 60-second television commercial,[link widoczny dla zalogowanych], which will air during the Super Bowl. To participate in this interactive marketing campaign,[link widoczny dla zalogowanych], use the hashtag #SteerTheScript. The website reads,[link widoczny dla zalogowanych], "On December 5th,[link widoczny dla zalogowanych], the writing process will begin with a tweet from Jimmy and then after that it's up to you,[link widoczny dla zalogowanych], and Jimmy,[link widoczny dla zalogowanych], where the story goes."
Bloomberg also reported that the first television ad of the Lincoln MKZ campaign aired today. It was created in a more traditional manner. It features an actor who plays Abraham Lincoln and presents past celebrities who have driven a Lincoln vehicle. In addition,[link widoczny dla zalogowanych], Ford is also launching a new brand called Lincoln Motor Company. Ford says this is,[link widoczny dla zalogowanych], "a marketing term meant to create distance between the brand's vehicles and mainstream Ford models built in the same factories."
The main goal of this campaign is show consumers that Lincoln is not a boring brand,[link widoczny dla zalogowanych]. It is to present the Twittersphere a different and fun promotional process,[link widoczny dla zalogowanych]. Regardless if this campaign makes a significant difference in sales,[link widoczny dla zalogowanych]; it certainly is a creative Super Bowl ad,[link widoczny dla zalogowanych].相关的主题文章：

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