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Due to unforseen circumstances, our "Outside Voices" feature takes a few days off. Instead of that, however, if you're really aching to here from someone outside of CBS News tell you what they think of CBS News, you should check out a number of our past contributors. We've had quite a few people provide some advice for the new "Evening News." Veteran journalist and professor at Duke University Susan Tifft shared her wish list for that show. News Gems blogger Jon Marshall had a few recommendations of their own more enterprising stories and more foreign news. Former CBS correspondent Tom Fenton had some similar thoughts on that front. Another former CBSer, Gordon Joseloff, weighed in too suggesting that CBS News look to yesteryear to build up an effective future. Might Star TV critic Aaron Barnhart compared the success of television entertainment using the continuing struggle of television news. In the middle of the Middle East crisis, David Vaina from the Task for Excellence in Journalism compared a week's price of coverage from the event on CBS News and BBC News. Public radio reporter and former ABC News intern Dan Bobkoff wondered why all the network newscasts continued to look exactly the same. That's just a sample of who we've heard from in the past several months, so have a glance and we'll return next week with our regularly scheduled programming.
Every week we invite someone from outside PE to weigh in with their thoughts about CBS News and the media in particular. Now, we asked Judy Muller, an old correspondent for CBS News and ABC News. Currently, she is a contributing correspondent to PBS' "California Connected," a contributing commentator for National Public Radio and an associate professor at USC Annenberg School of Communication. Here's Judy:I used to think among the ugliest words in journalism was "synergy." This was a phrase used by network executives to explain the merging of news along with other programming. Quite simply, it was a way to promote entertainment programming by camouflaging it as a legitimate news item. When the Disney film "Pearl Harbor" opened in theatres some years ago, for example, the anchors from ABC's "Good Morning America" opened their broadcast from the real Pearl Harbor, along with a few of the stars in the movie. The fact that it was summertime and nowhere close to the anniversary date of December 7 didn't seem to bother anyone. Obviously, to even suggest at this time that the morning "news" shows should adhere to traditional news values and resist manipulation by marketers (even by the parent company) is to be labeled hopelessly na?ve. Personally, I flattened about the synergy issue when "Nightline" recently did a "news" piece blatantly promoting the Disney stage production of Tarzan. "Nightline"! Clearly, when it comes to synergy, there is nothing sacred anymore. So I decided to tilt against other journalistic windmills. Yahoo!News does this constantly and well. Yahoo!News always credits the initial reporters and frequently links back towards the original source material. Yahoo for Yahoo, I only say. The problem with repurposing is that Internet journalism is the new Wild West, where a few outlaws think it's just fine to grab original material and post it as being their very own. Where I originate from,[link widoczny dla zalogowanych], that's known as plagiarism. My journalism students at USC think so, too, especially once they got burned themselves. Earlier this summer, I worked with 11 talented graduated pupils in a reporting project called News21, funded by the Carnegie Corporation and Knight Foundation. They fanned out to do original reporting on the issue of immigration. One of their stories featured teenagers who lived in the "mirror" towns of Naco, Ariz., and Naco, Mexico. The American teenagers they profiled were enrolled in an Explorer Scout program which immersed them in training as Border Patrol officers, complete with uniforms and handcuffs. Weekly.) My students who had been thoroughly grounded both in journalistic ethics and also the "new journalism" outraged and lodged a protest. The site editors replied that although they didn't believe it was plagiarism, "the article in question comes from a third party agency and they've been notified to create the required changes." That included using the misleading photograph from the site -- but ONLY because we happened to catch it. So watch out for "third party agencies" and "repurposing." Their purpose may be simply to use one person's effort to enhance another's reputation. You realize, like synergy.
Every week we invite someone from outside PE to weigh in with their thoughts about CBS News and the media at large. Here's Susan: The run-up to Labor Day is typically a sluggish period in news reports business and this week proved to be no exception. CBS News, along with the other networks, focused heavily on the weather (Tropical Storm Ernesto and the first anniversary of Hurricane Katrina), accidents (Comair flight 5191), and crime (the collapse of murder charges against John Mark Karr and the arrest of fugitive polygamist Warren Steed Jeffs). So rather than looking go back over the week's coverage, which may inevitably mean adding one more voice towards the chorus decrying the media circus surrounding the JonBenet Ramsey case (a workout excessively in which CBS News was largely complicit), let's shoot forward to the autumn, that traditional back-to-school moment of new shoes, sharpened pencils, and fresh starts. And what a fresh start CBS has: a boffo new anchor in Katie Couric (who's snagged a job interview with President Bush for her first broadcast), a revamped format for the "Evening News," a simulcast on the internet site, and high expectations for a ratings spike. I'm getting excited about watching it unfold. Although not before stuffing several last-minute thoughts into the suggestion box. Here's my own wish-list for alterations in the CBS "Evening News":Tell it like a woman. Tina Brown, the former editor of Vanity Fair and The New Yorker, once told an assembly of newspaper publishers that they could boost readership when they designed news not for men but for women. Following the (mostly male) audience rolled their eyes, she continued. "Men want to know what went down," she said. "Women need to know what really happened." Not gossip,[link widoczny dla zalogowanych], not dishing dirt, just the "who did things to whom" and important--why which makes for illuminating story-telling. All too often, television news has got the look and feel of the headline service with pictures. There is lots of talk about providing greater depth and context, but to anyone who has read a good newspaper earlier within the day, that's often not apparent. When Secretary of Defense Donald Rumsfeld this week compared critics from the Iraq war to those who favored appeasing Hitler, the CBS "Evening News" let his incendiary statement stand without explaining did many newspapers the speech was the very first volley within an aggressive White House mid-term election strategy. It wasn't until Thursday, on "The Early Show," nearly two days after Rumsfeld's remarks,[link widoczny dla zalogowanych], that correspondent Bill Plante offered analysis and perspective. A recent Pew Center for anyone the Press survey found that a significant area of Americans (38%) don't take care of the news simply because they don't have the background with which to interpret it. Assist them. Viewers need the "why" as well as the "what." Look away from the ball. My former Time magazine colleague Roger Rosenblatt includes this on his listing of rules for journalism students I shamelessly crib it for my own classes at Duke. It's not hard to tell what's hot on a news day. Just flip from network to network and you will frequently see the same lineup of stories for journalistically sound reasons. But all too often it is simply because that's where the noise is. What about big-picture stories which happen gradually, outside the 24-hour news cycle? Stories such as the widening gap between rich and poor, the roots of contemporary American fundamentalism, or even the profound social, economic, political and institutional implications from the longevity revolution? Scotty Reston, the legendary New York Times editor and Washington bureau chief, once asserted the most crucial story of all is change itself. And that he was right. Throw away the traditional playbook for the mid-terms. If the media can catapult a nobody like John Mark Karr from well-deserved obscurity to some man so notorious that his name generates 14.Two million references on the internet, surely they can find a method to drum up interest for what offers to function as the most important mid-term election since 1994. Mid-terms pose a unique challenge for national television. Many of the candidates and results in aren't big names, therefore the natural instinct is to showcase several high-profile races, like Lieberman-Lamont, revert to tried-and-true horse race coverage, and perhaps toss in some trend stories on the impact of Iraq and Bush's popularity. This season, consider breaking with the formula. The elections is a Rorschach test on much more than the war in Iraq. Economic indicators are rosy but personnel are blue; Bush's stem cell veto cracked open the usually solid social values crowd; and voters -- for the first time in large numbers -- are looking at energy and the environment through both an operating along with a moral lens. There's deep pessimism in the country. Barely a third of adults in a recent survey said they expect the future to become better for his or her kids. Take us behind these strains in early stages. Don't wait until the last few weeks before Election Day, once the temptation is to do who's up and who's down stories. Even though you're in internet marketing, give viewers a peek at how the sausage is made. Who dreamed up terms like "Islamic fascism," for instance, which wasn't within our vocabulary six months ago? Can citizens have confidence their votes will be counted this season that they'll be able to vote at the irregularities of 2000 and 2004? Who's giving money to whom, along with the expectation of what favors? And where's the majority of that campaign stash going? Oh . yes . it's buying television advertising. Well, you said you desired transparency! Enjoy your Labor Day weekend. I'm going to be tuning in on Tuesday.
Each week we invite someone externally PE to weigh in with their opinion of CBS News and the media in particular. This week, we asked Jon Marshall, who writes this news Gems blog for the Society of Professional Journalists and teaches journalism at Northwestern University's Medill School. Here's Jon:Katie Couric boasts in her recent promos that "great reporters make a great broadcast, and we've got 'em at CBS News." She's right, "CBS Evening News" does have great reporters. If only I could write as crisply and clearly because they do. But watching the broadcasts closely over the past couple weeks, I've noticed a paucity of enterprise reporting that goes past the headlines. You will find exceptions, of course. For example, I've enjoyed Jerry Bowen's reports from Alaska, particularly his story this Tuesday about the impact of global warming on the coastal town. borders. The network newscasts have been giving us the impression lately the world has only two-and-a-half continents. South usa? Nada. (We do get to hear occasionally concerning the Caribbean, however, thanks to Fidel Castro.) And Asia,[link widoczny dla zalogowanych], besides the Middle East,[link widoczny dla zalogowanych], only got mentioned regarding the the terrorist plane bombing plot in Britain. troops are stuck there fighting a growing insurgency, and absolutely nothing about China or India even though they are the world's most populous countries and preparing to eat our economic lunch. I'm picking unfairly on CBS here because my Public Eye assignment helped me pay special focus on the former home of Murrow and Cronkite. But from what I've seen, ABC and NBC aren't doing any better at recognizing that you have a big world out there that people need to comprehend if we will survive. Lara Logan of CBS did visit Sudan in June for some excellent reporting on the Darfur crisis. NBC's Brian Williams deserves applause for likely to Africa in May, however i doubt he'd have traveled there if the rock star Bono hadn't accompanied him. But these instances of enterprise reporting on foreign soil are extremely few in number. No surprise viewers, particularly the young, are migrating away from network newscasts. The majority of the stories appearing in the news are covered incessantly throughout the day on the Internet and then rehashed more thoroughly in the morning newspapers (yes, I'm among the dozen or so traditionalists who still loves to read the news in writing.)And so i require a valid reason if I'm going to watch the "Evening News" while cooking dinner and trying to dampen my kids' late-afternoon meltdowns. I want some stories that will surprise and delight me and show me places I understand nothing about. I'm hoping the "Evening News" can take me to India so I can know how their economy is challenging ours. Or take me to Bolivia or Brazil so I can discover why South America is turning so sharply left. Or take me to Africa so I can see how more countries are struggling to create democracy and end brutal wars. How about a little less JonBenet along with a a bit more Darfur?Following a summer filled with shark-bite stories in 2001, we all learned during Sept. 11 the perils of ignoring the rest of the world. I heard many vows after the terrorist attacks that the news industry would pay renewed focus on other continents. Nearly five years later, I do not begin to see the networks carrying out a better job helping us understand what are you doing within the lives of people who aren't Americans. And do not tell me viewers don't care about news outside our borders. The Poynter Institute reports that an ongoing study implies that, during these serious times, viewers tend to be interested in world news than news directors might imagine. How exciting it would be if Hartman and other reporters got to do similarly delightful stories outside the United States?My loved ones and that i happen to be huge fans of Couric ever since she guest starred on the most popular "Sesame Street" video. She's got the smarts and personality to do a bang-up job when she climbs in to the anchor chair on Sept. 5. But I sure hope the CBS corporate bosses give her newscast the reporting resources that they and her viewers deserve. "I believe people want perspective," Couric observes in one of her promos. "They want us to go just a little deeper." I agree. If the "CBS Evening News" and also the other network newscasts can certainly go deeper with more enterprise reporting from all over the world, then they just might regain some viewers.
Each week we invite someone from outside PE to weigh in with their opinion of CBS News and the media at large. Now, we asked Geneva Overholser, a professor in the Missouri School of Journalism's Washington bureau and former ombudsman in the Washington Post along with a former newspaper reporter,[link widoczny dla zalogowanych], editor, and columnist. Here, Geneva shows that network news consider breaking much more from the barriers of tradition that currently appear in the industry. Here's Geneva:CBS News launches a new format Sept. 5, and veteran media observers are mostly urging caution. I say throw it towards the winds. Not substance, not journalistic principle -- throw caution towards the winds. Iconic. The seat held by Walter Cronkite. Clearly to not be tampered with. I am a traditional journalist with 35 years within the biz, but isn't mtss is a little stale? The average chronilogical age of individuals who view broadcast news today hovers just above mine, and i am 58. The audience is 1 / 2 of what it was in 1980. We developed lots of traditions. We settled into some well-worn grooves. One cherished tradition was that we were the unquestioned experts. Like doctors,[link widoczny dla zalogowanych], we knew our field and the way to practice it, and it was too complex for you personally, the customer, to comprehend. You should simply take it in and trust us. That does not fly today. Individuals don't trust us. They do not want their media to be unassailable monoliths. They do not want to be lectured to. They want to see that their voices, and voices like theirs, are heard. "Never argue with people who buy ink by the barrel." Or, "Who's watching the watchdog?" It sometimes seems everyone is arguing using the media, and assigning himself since it's watchdog. Everybody, that's, who still cares. Most folks in the media are by now well in to the realization that they must be very glad that a lot of do still care,[link widoczny dla zalogowanych], given the rapid decline in traditional news consumption. Accordingly,[link widoczny dla zalogowanych], we are hearing a great deal about citizen media anyone else contributing to the range and shaping of the news. And we are hearing about transparency and accountability for media. From what we've heard,[link widoczny dla zalogowanych], we'll be seeing some of it translated into innovations on the new newscast. We'll be visiting a regular soapbox segment, for example, by which people a number of them not famous will be able to give their views. After all, the positive too is part of life, although not accorded status by traditional news judgment -- unless it is so positive regarding smell fishy and for that reason demand investigation. They talk about an openness to alter which makes me hopeful. So, for that matter, does CBS's provision of the little soapbox I'm occupying the following. The launching of Public Eye this past year was a pioneering (particularly for network news) acknowledgment from the have to bust journalism's proud no-transparency, no-accountability tradition. Similarly welcome is the announcement, as I write, that CBS would be the first network to simulcast its evening news broadcast on the Net. Obviously, we have not spoken yet of the very sacred tradition of in evening news: The Anchor. White. Male. Of a certain age. Dignified (or self-important, based on your taste.) This tradition has held this long inside a land of opportunity so rich with every human hue not to mention a healthy supply of womanhood is ridiculous. Now as it falls, finally, the inevitable paroxysms of change are here with a vengeance: Are we able to have an anchor with sexy legs? What should she wear? Will she look pompous ooops -- dignified enough?I do not really mind this fuss (however obviously I'm not Couric.) Yes, it's silly and sexist (I am delighted to determine a bit of equal-opportunity silliness intervening with the questioning of Charlie Gibson's apparel), however it may also be useful. It may attract more viewers to a show where they will learn about war in Lebanon and melting icecaps and why gasoline costs what it does and just how the government budget all comes together. Whether Couric is wearing a black suit or a pink one, passes Katie or Katherine, or hides or reveals her stilettos -- that is a very good thing.
Every week we invite someone from outside PE to weigh along with their thoughts about CBS News and also the media at large. Now, David Vaina, an investigation associate at the Pew Task for Excellence in Journalism, compares one week's worth of coverage from the Middle East crisis on CBS News with this of BBC News. Here's David:No-one can deny that network news today faces numerous challenges. First, you have the well-documented decline in audience numbers. Increasingly more Americans are turning to the Internet for his or her daily news. Now, there's what some media critics have called the next British invasion. Increasingly, several British media outlets have launched campaigns to grow their audience reach in the usa. The BBC has offered a commercial-free half hour news program on PBS for a while and attracts roughly a million viewers a night, reported in June. The BBC News Site's unique audience grew nearly 30% in 2005. News and World Report. circulation in just 5 years. market as an appealing one and continue to strengthen their investments. Both BBC and CBS News ran a lot of stories about their foreign nationals trying to flee Beirut and be ferried to Cyprus. I discovered not many references towards the Israeli occupation of Lebanon within the 1980s and 1990s. Depending on my own rough calculations, the BBC ran nearly twice as many stories on international diplo
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