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Shoppers want to design their own stuff

 
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PostWysłany: Pon 15:38, 30 Wrz 2013    Temat postu: Shoppers want to design their own stuff

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The 1970s may have gone down in history as the "me decade,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ サイズ[/b][/url]," but that was because people had no idea what was coming.
"It used to be consumers wanted something state-of-the-art," says Wharton professor of marketing Barbara Kahn. "Now they want something tailored to them." Indeed, Brand Keys,[url=http://duveticajacketsonlinejp.halod.com/][b]デュベチカ専売店[/b][/url], a research firm that studies customer loyalty,[url=http://duveticatrenchcoat.webmium.com/][b]デュベティカ専売店[/b][/url], found that customization is 30 percent of what draws a person to a brand today as opposed to a mere 6 percent in 1997.
Getting personal can be pricey,[url=http://duveticajacketsmenjp.albirank.net/][b]デュベティカ 激安[/b][/url], but it doesn't have to be,[url=http://duveticajacketsshopjp.gengfl.com/][b]デュベティカ 店舗[/b][/url], as Michael Dell discovered when he founded Dell computers in 1984. Instead of assembling computers and then hoping people would want them,[url=http://duveticadownjackets.halod.com/][b]デュベティカアウトレット[/b][/url], the company didn't even order parts until customers said what they wanted. "It changed the computer industry,[url=http://duveticashoponline.webmium.com/][b]デュベティカ 店舗[/b][/url]," says Martha Rogers, cofounder of Peppers and Rogers Group,[url=http://duveticajacketswomenjp.albirank.net/][b]デュベティカアウトレット[/b][/url], a marketing consulting firm focused on customer relations. "He said,[url=http://duveticadownjackets.halod.com/][b]デュベティカ 店舗[/b][/url], 'We don't have to do it the old way. We might not always sell the same number,[url=http://duveticajacketsjp.albirank.net/][b]デュベチカ 通販[/b][/url], but we'll never lose money on computers we've made.' " Dell's success shifted the way many manufacturers operated--they realized they could do away with the stuff that sits on shelves for months and replace it with products that consumers specifically asked for. And with the advent of the Internet and improved factory technologies,[url=http://duveticadownjackets.halod.com/][b]ダウンジャケットメンズ[/b][/url], reasonably priced customization is everywhere.
Shoes. But plenty of footwear makers are running to catch up. For the holidays, you can get velvet and suede options in colors like shiraz and caramel. And over the summer,[url=http://duveticajacketssalejp.halod.com/][b]デュベチカ専売店[/b][/url], Puma launched the Mongolian Shoe BBQ tour. Customers set up appointments to pick the colorful parts that are assembled into their kicks ($130).
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