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THE OCTOPUS'S SNEAKERS,[link widoczny dla zalogowanych]
Given this three word title, can you write a creative story from it? So you graduated Phi Beta Kappa from a top college,[link widoczny dla zalogowanych], what will you do with the octopus sneakers?
The cognitive psychologist Robert Sternberg knows all about "IQ intelligence," the so-called analytic skills, but he a lot more interested in the practical and creative stuff. Most of us who been around the barn know that book smarts is not enough once you graduate. As Sternberg has found,[link widoczny dla zalogowanych], it takes different stuff to enter a party where you don know a soul, discuss what share of the rent is fair for each of your roommates, and write a letter of recommendation for someone you don know very SAT was nearly 1400 and, as expected you had a very academic experience in college. Now you on the job in marketing working with a lot of ambiguity and your creative brain is at a dead-end. The juices aren flowing. There was no college course in creativity and your timelines are scarier than hell. Sternberg is also very interested in that third kind of intelligence, "creative intelligence."
Creative intelligence is the ability to create, invent, or imagine something. He measures creative intelligence by, for example, giving people a title such as "The Octopus Sneakers" and asking them to write a story about it. he you at a sequence of pictures and a story about one of them, develop an advertisement for a product.
Rewrite creativity. It not at all most of us think. The notion that some people are born creative geniuses of a unique stripe is pretty firmly entrenched. I suspect it appealing to think that some people are innately creative, then maybe will let the rest of us off the hook. That way businesses can make creativity just a recruiting challenge. Under my breath, I say that also makes for a number of jerks. Having consulted at leading advertising agencies,[link widoczny dla zalogowanych], I mused over how some "creatives" expect to be treated. Not a pretty sight. Especially when it balderdash.
Growing in the music business, got zero patience for treating some artists as unbelievably creative. Thankfully,[link widoczny dla zalogowanych], there weren too many in college, but I remember how some ordinary folk really wanted to make space for the "artists" to act out. So I out loud to read interview of the American dancer, Tharp, in which she said that if you wanted to be creative, you better get busy copying others. Hmmmm. Now that a radical idea.
Here are some more radical ideas. In my book,[link widoczny dla zalogowanych], Brainware, of the important points that I make about creativity is that it may not be easy,[link widoczny dla zalogowanych], but it doable. Creativity is a learned competency just as Tharp suggested. Furthermore, although it a painful trial and error process, it also been mapped out. Top companies have creativity and innovation laid out in some very specific processes. big about creativity is that at its heart, it a contact sport.
Given this three word title,[link widoczny dla zalogowanych], can you write a creative story from it? So you graduated Phi Beta Kappa from a top college,[link widoczny dla zalogowanych], what will you do with the octopus sneakers?
The cognitive psychologist Robert Sternberg knows all about "IQ intelligence," the so-called analytic skills, but he a lot more interested in the practical and creative stuff. Most of us who been around the barn know that book smarts is not enough once you graduate. As Sternberg has found, it takes different stuff to enter a party where you don know a soul, discuss what share of the rent is fair for each of your roommates, and write a letter of recommendation for someone you don know very SAT was nearly 1400 and, as expected you had a very academic experience in college. Now you on the job in marketing working with a lot of ambiguity and your creative brain is at a dead-end. The juices aren flowing. There was no college course in creativity and your timelines are scarier than hell. Sternberg is also very interested in that third kind of intelligence, "creative intelligence."
Creative intelligence is the ability to create, invent, or imagine something. He measures creative intelligence by, for example, giving people a title such as "The Octopus Sneakers" and asking them to write a story about it. he you at a sequence of pictures and a story about one of them,[link widoczny dla zalogowanych], develop an advertisement for a product.
Rewrite creativity. It not at all most of us think. The notion that some people are born creative geniuses of a unique stripe is pretty firmly entrenched. I suspect it appealing to think that some people are innately creative,[link widoczny dla zalogowanych], then maybe will let the rest of us off the hook. That way businesses can make creativity just a recruiting challenge. Under my breath, I say that also makes for a number of jerks. Having consulted at leading advertising agencies, I mused over how some "creatives" expect to be treated. Not a pretty sight. Especially when it balderdash.
Growing in the music business, got zero patience for treating some artists as unbelievably creative. Thankfully, there weren too many in college, but I remember how some ordinary folk really wanted to make space for the "artists" to act out. So I out loud to read interview of the American dancer,[link widoczny dla zalogowanych], Tharp, in which she said that if you wanted to be creative,[link widoczny dla zalogowanych], you better get busy copying others. Hmmmm. Now that a radical idea.
Here are some more radical ideas. In my book, Brainware, of the important points that I make about creativity is that it may not be easy,[link widoczny dla zalogowanych], but it doable. Creativity is a learned competency just as Tharp suggested. Furthermore, although it a painful trial and error process,[link widoczny dla zalogowanych], it also been mapped out. Top companies have creativity and innovation laid out in some very specific processes. big about creativity is that at its heart, it a contact sport.
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